It seems like everywhere I look, people are paying more and more attention to the food we put in our bodies, where the products we buy are sources and how our purchase decisions affect the overall state of this world. I was incredibly thrilled to stumble across the makeup brand Lime Crime on Instagram and see how they are revolutionizing the makeup and beauty industry with their line of phenomenal products.
Lime Crime is a brand not only focused on empowering women, but all products are absolutely Vegan and are certified at 100% cruelty free by both PETA and the Leaping Bunny Program. It’s trying to think of the lipsticks and other cosmetics I’ve purchased in the past being tested out on those poor creatures that probably spent their lives inside small cages scared and afraid. With Lime Crime, I feel like I can justify each purchase that I am buying from a company with a mission that resonates with my beliefs. The company is full of animal lovers and many employees are passionate about rescue programs for our furry friends. Perhaps that is why the company has skyrocketed so quickly and the users have been describes as almost cult-like in their passion to scoop up whatever the brand puts out next.
The other thing I love about the company is their dedication to showcasing their loyal followers! The company was founded by Doe Deere, a woman who is extremely passionate about encouraging women and men to express themselves and be passionate about who they are. That passion extends to her product line, which includes lipsticks, eyeshadows, clever palettes, highlighters and more that all showcase really fun and creative packaging. The packaging may be as unique as users themselves. The brand’s social and digital presence highlights their users almost daily. The website has a fun “How U Wear It” section that features photos submitted by users right from social media wearing the different products.
If you passionate about Vegan and Cruelty-Free beauty products, or just want to check out a fabulous makeup line, you can learn more about the company here: https://www.limecrime.com/.