Lori Senecal is the Global Chief Executive Officer of Crispin Porter + Bogusky. She is an internationally famous expert of advertising and marketing based in Greater New York. She grew up in Canada and completed her professional education from McGill University. She has a bachelor’s degree with major in Finance & Marketing.
The current responsibilities of Lori Senecal include mainly the expansion of Crispin Porter + Bogusky and supervising company’s global growth. She focuses very much on the continuous development and nine regional offices of the company. It is believed that the organizational culture and business of the firm has changed greatly due to Senecal. She transformed Crispin Porter + Bogusky into an international advertising agency that is collaborative, agile, inventive and has a flair for the local market. She is one of those leaders that strongly supports new talent. It is a unique approach that has increased the company’s growth in various disciplines, and the company’s international presence is growing. As a result, the agency made it to the ‘Creativity Innovators of the Year’ for 2016. Lori Senecal was included in the four names of ‘Agency Executives to Watch.’
McCann Erickson was co-founded by Lori Senecal in 2003, and she became its President in 2007. From 2006 to 2007, she served as the Global Chief Innovation Officer at McCann World Group. In 2009, she became Kirshenbaum Bond Senecal + Partners’ President and Chief Executive Officer. Four years later, she was elected Chairperson of the company. In 2014, she was elected company’s Global Executive Chairperson. It was Lori Senecal’s leadership that company’s workforce increased from two-hundred-and-fifty people to nine hundred people. The same year, the company’s name was on the Crain’s list of ‘Best Places to Work in NYC.’ She became the President and Chief Executive Officer of MDC Partners in 2014. Her major role was to drive the strategic vision of the company and work with partner companies. Her leadership led to the growth of the entire network and cross-collaboration. On March 2015, she became the Global Chief Executive of CP+B.
Due to her innovation and leadership skills, Lori Senecal was presented the Quantum Leap Award in 2013. ‘Women to Watch’ list for 2014 by Advertising Age included Lori’s name too. Ad Council’s Board of Directors also has as a member. Senecal participated in the 3% Conference in November 2016. She pointed out the criticism faced by women in male-dominated organizational culture. At the same time, she thanked her colleagues for supporting her management style and decisions. Follow Lori Senecal on Twitter.