Kenneth Goodgame serves as CMO and Senior Vice President of the Prestigious True Value Hardware Corporation. He operates from the firm headquarters in Chicago. At True Value, Kenneth Goodgame oversaw $320 million in active inventory and $2.2 billion in global purchasing.
Education and career history
Goodgame is an alumnus of the University of Tennessee holding a degree in marketing. Upon graduating in 1994, he started his business career at Home Depot. Goodgame rose through ranks and became Home Depot’s Senior Global Product Merchant. He set a fantastic profitability track of record during his tenure at Home Depot.
After relinquishing his job at Home Depot, he held several leadership positions with Nuwell Rubbermaid and their subsidiary firms. Later on, the North America-based Techtronic Industries appointed him as the president of its Baja Motor Sports. He managed to establish Techtronic Industries’ Direct Tool Factory Outlets from infancy to a respected retail store and served as its president. During his tenure at Techtronic Industries, Goodgame oversaw the opening of 30 stores national wide. He was in charge of developing the marketing strategy, site selection, merchandising, hiring & training, and inventory planning.
From 2010 to 2013, he was working with Ace Hardware Corporation as the General Merchandising Manager. He oversaw more than $3.2 billion in global acquisition as well as $600 million in active inventory. He implemented a historic Craftsman program hence facilitating the growth of hand tool division from $9 million to over $180 million in sales. He developed and executed “store within Store” idea for Craftsman brand.
Writing and public speaking
Goodgame shares his unparalleled professional expertise with ambitious entrepreneurs and helps them to establish successful businesses. Through his active participation in public speaking, he has become one of the popular names on the lecture circuit. He is a regular speaker at business conferences and conventions that are held in the United States and around the world. His main areas of focus are sales, marketing, investment, and other business-related matters.