The main benefit of branding a product is having the clients remembering the particular brand. Branding plays a fundamental role in gaining a competitive market advantage. Established with strong-founded brands have massive market shares. A look at the fashion world indicates that most clients purchase well-established brands that they can identify with. It, therefore, means that it is difficult for emerging brands to penetrate the market if well-established brands are existing. Naturally, this calls for advanced strategic planning in addition to execution.
Instead of focusing on market penetration, the blue ocean tactic is creativity and innovativeness. These limit the duplication chances of the product. One company that has implemented the strategies is Fabletics owned by Kate Hudson. From implementing creative ideas to suit clients to revolutionizing the fashion industry, Fabletics has progressively risen the ladder.
Following the materialization of modern technology, Fabletics has embraced the use of design production, market research and modern marketing platforms to sell its fashion line. Under the leadership of Kate Hudson, the high-value brand has developed into a modern clothing line that is internationally recognized. Fabletics has incorporated the use of physical showrooms, physical retail stores, high quality and online shopping platforms for its benefits.
Fabletics was established on an online platform before Kate Hudson opened physical stores. Just like Apple as well as Warby Parker started online and established beautiful physical stores successfully, so did Fabletics. The reverse showroom technique operates on the basis of what a client demands. The management runs a search on the mostly browsed products online. After the search, they settle on storing the product with a high demand. Depending on the preferences and tastes of the customer, that product is availed. The company also has a new business concept. This is an online shopping platform. The platform enables the firm to conduct online research on the most purchased products. This research entails the client’s lifestyle as well as culture.
The physical stores have a personalization that reflects the tastes and preferences of clients. Such convenience is enjoyable at $ 50 every month. This is the monthly subscription fee. In addition to the package, there is a discount package granted on goods that are on offer. The offer depends on the seasons in addition to the specific items. This package includes in-store credit used in purchasing goods. Fabletics continues to pride itself on being one of the leading in-store sports clothing providers across the world.