Livio Bisterzo is the founder of the startup company, Green Park Brands. Established in 2015, he combined his many years of experience working with natural foods with his passion for healthy living. His goal was to manufacture products that were healthier options to consumers that also created positive social impacts.
In 2016, Green Park Brands came out with its first brand: The game-changer, HIPPEAS. HIPPEAS put chickpeas into the spotlight and on the track to becoming one of the fastest growing snacks in the country this year.
HIPPEAS is the brand new line from the company and is a brand of organic chickpea puff that has many consumers jumping onto the “Chickpeas Train”. These gourmet puffs offer six different flavor options. The marketing on this brand is colorful and intelligent and the company itself puts a percentage on paying it forward.
When asked why Livio Bisterzo chose chickpeas over other options, such as lentils, Bisterzo claims that it is because there is a current trend toward plant-based products. That trend led Green Park Brands (www.greenparkbrands.com) towards chickpeas, because it is one of the hottest trends in the industry. After many rounds of product development attempts, the company got to the bite and texture they wanted.
Bisterzo wanted to create something that could challenge the category of salty snacks. He knew they had the skillset. They just needed a product that could deliver a quality but affordable suggestion that could also grow fast. Bisterzo loves that HIPPEAS is one big family and that the brand offers a real sense of changing the world for the better.
HIPPEAS six amazing flavors offer something for everyone and include: Vegan White Cheddar, Maple Haze, Far Out Fajita, Sriracha Sunshine, Pepper Power and Happenin’ Hickory. The company, and Bisterzo, went through a great deal of testing of consumer trends and palates of young Americans for the US market.
These delightful snacks are only 130 calories per serving and boast 3 grams of fiber and 4 grams of protein. Compared to other salty snacks, not only are they delicious, but are also top notch in the way of nutritional value.
HIPPEAS follows the lead of Green Park Brands with its paying it forward policy. A portion of all HIPPEAS profits goes to Farm Africa, which supports chickpea farmers in nations that are developing, to help them grow their way out of poverty.
The company has also started a 5-year project to invest in and develop sustainable supply chains in Ethiopia. Bisterzo is proud that HIPPEAS is a global brand. Their target audience, Millennials, want to make change on wider, global scales. Doing the right thing is at the core of HIPPEAS.